The Reason Your Resume Isn’t Generating (The Right) Calls

9553433_s (1)One of the biggest differences between a resume or LinkedIn profile written by a professional and one that you write for yourself is that professional writers begin by developing a strategy. This strategy helps them decide what information will be included in your resume and how it will be presented.

Perhaps the best way to illustrate what I mean by strategy is to provide an example that demonstrates a lack of strategy. Otherwise known as how most people create their career documents.

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Facing Age Discrimination? Be Prepared If You’re Over (Or Under) A Certain Age

One of the issues often raised when a group of jobseekers gets together is the question of age discrimination.

A few years ago,  I was invited to be a guest at Platform to Employment a program which was developed by The Workplace to address the needs of the long-term unemployed.

Originally started in Connecticut, the program has had such great success that it was expanded to ten other cities early 2014. You may have seen it featured on 60 Minutes.

Several days before my visit, I received a list of questions that the group was hoping I could answer from the recruiter’s perspective. Not surprisingly, a number of the questions addressed the problem of age discrimination.

Here are a few things I learned while working as a recruiter.

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6 Common Job Search Myths (And How To Shatter Them)

28787095 - grunge rubber stamp with text myth vs reality,vector illustrationThere’s a lot of career advice online. I’ve certainly written my share. Despite all the easily accessible career information, several myths seem to remain.

The most obvious is that the best way to find a job is to apply for as many employment ads as possible. It’s not. Spending all day working the job boards is unlikely to land you a job.

Creating a list of target employers and strategically networking your way into the company will yield better results.

Here are 6 other long-standing myths that continue to persist.

#1 You can’t get a job through social media.

While you may not get hired by sending a tweet, employers are increasingly turning to social media for recruiting purposes. Corporate and contingency recruiters have been on social media for years. Many post jobs on LinkedIn, Facebook, and even twitter.

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2 Phrases That Will Sabotage Your Resume

34427005_sGenerally, there are two things that mark a not so great resume. Poor content and lack of style. While an eye-catching resume can help you stand out from the crowd, without compelling content it’s unlikely that anyone will be inspired to contact you.

The hallmark of most poorly written resumes are the phrases “responsible for” and “duties included.”

People mistakenly believe that saying that they are responsible for managing a team or running a department or overseeing a large sales territory will impress the reader.

Not so.

Being responsible for something doesn’t show impact.

For example, if you’re a VP of Sales you may be responsible for opening new markets. But, what does that actually mean?

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How To Write A Compelling Cover Letter – And Why You Need One

Today, there’s a lot of debate as to whether it’s worth it to submit a cover letter with your resume. Some recruiters and hiring managers say they never read cover letters. Others say a candidate’s cover letter can mean the difference between being contacted for an interview and not.

So when you submit your resume sending a cover letter may or may not make a difference.

But with today’s competition do you really want to take a chance?

I’m guessing not.

Recruiters who say they never read cover letters say that a good resume should stand on its own. That a cover letter is redundant. A compelling cover letter, however, will help sell you as a viable candidate.

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How To Give Your Boring Executive Resume Some Style

34014067_sThe first rule of resumes is that Content is KING! No matter how snazzy your resume looks, if your content doesn’t convey value it’s unlikely to generate job interviews.

That said, having a well formatted resume infused with some style can help set you apart from your competition.

When it comes to formatting, the biggest problem with DIY resumes is sloppiness.

This is often seen in inconsistent bullets, employment dates that have migrated across the page, and teeny, tiny or weird fonts that no one can read.

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5 Ways To Tap Into The Hidden Job Market

You’ve probably heard that many jobs aren’t advertised. That’s true. And even when jobs are advertised, candidates who come in as a referral have a better chance of landing the job. As the adage goes: People like to hire people they know and like.

So the best way to find a new opportunity is to have a strong, robust network. People who can help get your resume in front of your target employers. People who will think of you when the type of position you’re looking for opens.

Here are 6 ways to tap into that hidden job market.

#1 Target Employers

Yes, applying to jobs online should be 1 part of your job search. However, sitting at the computer all day responding to online jobs is not the most effective way to conduct a job search. Before you begin your job search, create a list of 10 to 15 target employers.

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4 Ways To Increase Your LinkedIn Connections

LinkedIn connections are valuable for several reasons. Building your connections expands your network. Having a larger network means you have more 2nd degree connections which gives you the opportunity to view a lot more profiles.

And maybe more importantly, it allows a lot more people to view your profile as well.

For example, potential employers who might want to learn more about you.

Another reason to increase your number of connections is perception. If you work in sales, marketing, or public relations, for example, potential employers will be looking at the size of your network. If you have 154 connections on LinkedIn they may wonder how much of a network you actually have.

So how can you build your LinkedIn network?

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