5 Ways To Radically Improve Your Chances On LinkedIn

Sadly, LinkedIn is something many people neglect. They put in their job histories. They may even put a few sentences in their summary before considering it good to go.

Huge mistake.

Today, a robust, optimized LinkedIn profile that makes you stand out is essential to a successful job search.

If you have a skeleton profile with companies, job titles, a default headline and little else it’s unlikely that you’ll even be noticed in a recruiter’s search. Your profile may be 679 in a search that delivers 724 results.

Even if a recruiter, does plow through all 724 profiles, if a recruiter doesn’t see anything compelling he or she is unlikely to contact you. Today, hiring managers are looking at your profile too, so it really needs to pop.

Here are 5 ways to radically improve your chances of standing out on LinkedIn.

#1 Have A Photo

Many people shy away from putting a photo on their profile. Some fear discrimination. Others don’t like photos of themselves. I fall into the former. However, the bottom line is that if you don’t have a photo on your LinkedIn profile, people are going to wonder why.

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3 Reasons Recruiters Aren’t Calling You

As a businessperson, I go to a lot of networking events. Some, like SHRM, provide professional development. Often, I’m speaking at job seeker groups. Wherever the event, I always meet people who are looking for a new job.

Their most common complaint is not getting interviews.

Before becoming a resume writer, I worked as a recruiter. That means I reviewed countless resumes and spent hours on LinkedIn looking for candidates. That experience gives me some insight into why recruiters call some candidates but not others. Here are 3 reasons.

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6 Common LinkedIn Profile Mistakes And How To Easily Fix Them

5 Common LinkedIn Profile Mistakes And How To Easily Fix ThemToday, the majority of recruiters use LinkedIn to source candidates for open positions. That means, every day countless numbers of recruiters are searching LinkedIn profiles. Many of them may be looking for someone just like you.

Unfortunately, most people set up their LinkedIn profile and promptly forget about it. They plan to go back and write the Summary or at least post some descriptions under the job titles. But, they never do.

Without a doubt, one of the most productive things you can do to move your job-search forward it to have robust LinkedIn profile. However, making a few easy updates will help you be found.

#1 Headline

Your LinkedIn headline is valuable real estate. Don’t settle for the default which is your current job title. Don’t waste it with phrases like “Looking for new opportunities.” Use it for something that recruiters will actually search for like your key skills or a branding statement.

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Make It Easy For Recruiters To Say Yes To You

Most recruiters and hiring managers are sourcing candidates on social media, particularly LinkedIn.  Which is great news if you have a robust, optimized LinkedIn profile.

As a recruiter I spent hours on LinkedIn sourcing candidates, often scrolling through 500+ possible matches. Some were easily eliminated due to a missing or inappropriate photo. My all-time favorite being the woman wearing a wedding gown, veil and all.

Potential candidates fell into 2 categories:1) Yes, contact them immediately and 2) they might be a possibility. The one thing that consistently moved candidates from maybe to yes was if it was easy to contact them.

The point is, don’t make the mistake thinking if recruiters want to contact you they will track you down or use an InMail. Unless they think you are a perfect candidate, they may not. You can increase your odds by making it easy for them by including contact information on your LinkedIn profile.

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Avoid Inconsistencies That Can Scare Employers Away

One of the fastest ways to scare recruiters and hiring managers away is with inconsistencies. If you’re actively looking, your resume may be the first time a potential employer meets you. If your resume catches their interest, the next step will be to view your LinkedIn profile.

To avoid raising eyebrows, make sure they won’t find any surprises. Your LinkedIn profile and resume shouldn’t mirror each other word-for-word. But there shouldn’t be inconsistencies either.

Job Titles

Start by making sure the job titles on your resume and LinkedIn profile are the same. If you have an obscure or inaccurate job title, you may choose to include the actual job title and a more accurate title with it. For example, if your job title is Analyst II, but your position is more System Analyst, you use Analyst II (System Analyst).

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Is Your LinkedIn Photo (Or Lack Of) Hurting Your Chances?

30767835_sIt’s always surprising to me how many people don’t have a photo on their LinkedIn profile. A lot of people just don’t get around to it. These are generally the folks with the “skeleton” LinkedIn profiles with very little information.

Some people don’t put a photo on their LinkedIn profile because they’re afraid of discrimination. While most of these concerns seem to be related to age discrimination, I’m sure others are afraid of being discriminated against for other reasons.

The thing is that when you don’t have a photo on your LinkedIn profile recruiters and hiring managers wonder why. If they don’t see a photo while doing a LinkedIn search many won’t bother to click on the profile.

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4 Ways To Increase Your LinkedIn Connections

LinkedIn connections are valuable for several reasons. Building your connections expands your network. Having a larger network means you have more 2nd degree connections which gives you the opportunity to view a lot more profiles.

And maybe more importantly, it allows a lot more people to view your profile as well.

For example, potential employers who might want to learn more about you.

Another reason to increase your number of connections is perception. If you work in sales, marketing, or public relations, for example, potential employers will be looking at the size of your network. If you have 154 connections on LinkedIn they may wonder how much of a network you actually have.

So how can you build your LinkedIn network?

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20 Steps To Better Business Writing

Strong marketing documents can help you get in the door. But, as you know, they are not that easy to write. So, before you spend an hour composing a cover letter, spend ten minutes reading the following proofreading and style tips.

While these guidelines will help with your resume, cover letter, and LinkedIn profile, following them will improve all your written communication.  Always represent yourself in the best possible light.

Here are 20 steps to the write stuff.

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