Some people go into interviews and wing it. Others prepare ahead of time. Usually this includes researching the company and planning responses for commonly asked interview questions.
Questions like “what is your greatest weakness?” and “where do you see yourself in 5 years?”
But, there’s one key question they often don’t prepare to answer.
“Why do you want to work for us?”
When I was recruiting, I always asked candidates if they knew anything about the company. The smart ones would tell me a few things they learned while researching the company. Things they liked, that made them want to work there.
The unprepared would say “no” and just leave it at that.