Can You Answer This Key Question?

Some people go into interviews and wing it. Others prepare ahead of time. Usually this includes researching the company and planning responses for commonly asked interview questions.

Questions like “what is your greatest weakness?” and “where do you see yourself in 5 years?”

But, there’s one key question they often don’t prepare to answer.

“Why do you want to work for us?”

When I was recruiting, I always asked candidates if they knew anything about the company. The smart ones would tell me a few things they learned while researching the company. Things they liked, that made them want to work there.

The unprepared would say “no” and just leave it at that.

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Selling Yourself To A Potential Employer

In many ways, a job interview is akin to a salesperson presenting to a buyer. First, if you were in sales you would spent some time researching your potential client. Next, you would analyze their needs a sales person and were about to sell a product to a customer you would do some homework or research

These steps would help you convince potential clients that your product was the best choice to so that you could convince your customers that you had the best product to fill their needs.

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