Successful business people know it’s important to know your audience.
That’s why career professionals advise their clients to research the company and those who you’ll be meeting before every job interview.
As a former recruiter, I know that most people don’t bother.
Questions about what candidates know about the company were often met with vague generalities or an outright “nothing really.”
The truth is knowing your audience can make the difference between a probable no and a resounding yet.
My favorite example is from the movie Hidden Figures about 3 African-American women who served vital roles NASA during the early years of the space program.