Who Are You? – Don’t Waste Your LinkedIn Headline

20007137_sYour LinkedIn headline is one of the most valuable spaces available on LinkedIn. It’s at the top of your profile, right next to your picture. (You have one of those, right?)

It’s the first thing that comes up in a recruiter or employer search for potential candidates.

Yet, many people waste this space with useless, sometimes irrelevant, information.

To begin, if you don’t set your own Headline, LinkedIn will default to your current position. While, while not the worst thing, it’s a waste of space. It doesn’t say anything about you beyond your current position and where you work.

Just make sure when you create a new Headline you aren’t making one of these mistakes.

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Worst LinkedIn Headline For Job Seekers

24914326_sYour LinkedIn Professional Headline is very valuable real estate. It’s the first line people see when they view your profile.  It’s also the first line people see when they do a LinkedIn search. (That includes recruiters who are trying to fill open positions.)

So it’s in your best interest to make it count.

Unfortunately, most people don’t use LinkedIn’s Professional Headline to their best advantage.

By Default

If left alone your LinkedIn headline will default to the title of your current position. This may or may not work to your advantage. If you’re a marketing manager who wants to remain a marketing manager allowing your LinkedIn profile to default to your current position probably won’t hurt you.

Providing you have a robust, optimized profile recruiters trying to fill a marketing manager position may find you. Still, leaving your headline in default mode won’t do much to help you either.

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