20 Steps To Better Business Writing

Strong marketing documents can help you get in the door. But, as you know, they are not that easy to write. So, before you spend an hour composing a cover letter, spend ten minutes reading the following proofreading and style tips.

While these guidelines will help with your resume, cover letter, and LinkedIn profile, following them will improve all your written communication.  Always represent yourself in the best possible light.

Here are 20 steps to the write stuff.

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3 Reasons Recruiters Aren’t Calling You

As a businessperson, I go to a lot of networking events. Some, like SHRM, provide professional development. Often, I’m speaking at job seeker groups. Wherever the event, I always meet people who are looking for a new job.

Their most common complaint is not getting interviews.

Before becoming a resume writer, I worked as a recruiter. That means I reviewed countless resumes and spent hours on LinkedIn looking for candidates. That experience gives me some insight into why recruiters call some candidates but not others. Here are 3 reasons.

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Worst LinkedIn Headline For Job Seekers

24914326_sYour LinkedIn Professional Headline is very valuable real estate. It’s the first line people see when they view your profile.  It’s also the first line people see when they do a LinkedIn search. (That includes recruiters who are trying to fill open positions.)

So it’s in your best interest to make it count.

Unfortunately, most people don’t use LinkedIn’s Professional Headline to their best advantage.

By Default

If left alone your LinkedIn headline will default to the title of your current position. This may or may not work to your advantage. If you’re a marketing manager who wants to remain a marketing manager allowing your LinkedIn profile to default to your current position probably won’t hurt you.

Providing you have a robust, optimized profile recruiters trying to fill a marketing manager position may find you. Still, leaving your headline in default mode won’t do much to help you either.

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5 Common LinkedIn Profile Mistakes And How To Easily Fix Them

5 Common LinkedIn Profile Mistakes And How To Easily Fix ThemToday, the majority of recruiters use LinkedIn to source candidates for open positions. That means, every day countless numbers of recruiters are searching LinkedIn profiles. Many of them may be looking for someone just like you.

Unfortunately, most people set up their LinkedIn profile and promptly forget about it. They plan to go back and write the Summary or at least post some descriptions under the job titles. But, they never do.

Without a doubt, one of the most productive things you can do to move your job-search forward it to have robust LinkedIn profile. However, making a few easy updates will help you be found.

Headline

Your LinkedIn headline is valuable real estate. Don’t settle for the default which is your current job title. Don’t waste it with phrases like “Looking for new opportunities.” Use it for something that recruiters will actually search for like your key skills or a branding statement.

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The Biggest Resume Mistake You Don’t Realize You’re Making

breaches of trustThere are hundreds, if not thousands, of articles on resume do’s and don’ts.

Make sure there are no misspelled words or typos, Take out the Objective Statement. Put in a Summary Statement. Don’t forget to include complete contact information.

I’ve probably written over a dozen myself.

However, there is one resume mistake that many job seekers make without realizing. It’s one that can raise questions with a potential employer. People don’t write about it as often. Although it’s easy to avoid.

The resume mistake is inconsistency.

Your first introduction to 99% of recruiters and potential employers is either your resume or LinkedIn profile. If a recruiter sourcing you LinkedIn likes what he or she sees they will contact you and ask for your resume. If you send in a resume, an interested recruiter or potential employer will check out your LinkedIn profile.

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