How To Make Sure Recruiters Can Find You On LinkedIn

Good recruiters don’t just place employment ads and wait. They go out and find candidates.

Why?

First, recruiters know that most of the people who respond to ads are not remotely qualified. They don’t want to waste their time.

Second, recruiters know that passive candidates and those casually looking are not regularly reading job ads. Yes, they might be open to a great opportunity, but they’re not actively looking.

Third, recruiters know that the chances are slim that someone who works for their employer’s competitor will respond to an ad. These people need to be found and enticed.

While there are many ways to find candidates, most recruiters turn to LinkedIn. Many spend hours setting up LinkedIn searches and combing through the results.

I certainly did when I was a recruiter.

Even if you’re not actively looking, you need to have a LinkedIn profile that will help recruiters find you.

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5 Ways To Radically Improve Your Chances On LinkedIn

Sadly, LinkedIn is something many people neglect. They put in their job histories. They may even put a few sentences in their summary before considering it good to go.

Huge mistake.

Today, a robust, optimized LinkedIn profile that makes you stand out is essential to a successful job search.

If you have a skeleton profile with companies, job titles, a default headline and little else it’s unlikely that you’ll even be noticed in a recruiter’s search. Your profile may be 679 in a search that delivers 724 results.

Even if a recruiter, does plow through all 724 profiles, if a recruiter doesn’t see anything compelling he or she is unlikely to contact you. Today, hiring managers are looking at your profile too, so it really needs to pop.

Here are 5 ways to radically improve your chances of standing out on LinkedIn.

#1 Have A Photo

Many people shy away from putting a photo on their profile. Some fear discrimination. Others don’t like photos of themselves. I fall into the former. However, the bottom line is that if you don’t have a photo on your LinkedIn profile, people are going to wonder why.

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3 Reasons Recruiters Aren’t Calling You

As a businessperson, I go to a lot of networking events. Some, like SHRM, provide professional development. Often, I’m speaking at job seeker groups. Wherever the event, I always meet people who are looking for a new job.

Their most common complaint is not getting interviews.

Before becoming a resume writer, I worked as a recruiter. That means I reviewed countless resumes and spent hours on LinkedIn looking for candidates. That experience gives me some insight into why recruiters call some candidates but not others. Here are 3 reasons.

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Protect Your LinkedIn Profile Today

When Microsoft purchased LinkedIn, everyone knew there would be changes. The end of last year, LinkedIn rolled out a big one. It’s called Resume Assistant.

According to LinkedIn, Resume Assistant provides samples from successful professionals that can be used as inspiration for members who want to update their resumes.

“Resume Assistant, provides real examples of how other professionals are describing their work experience — such as how they write their profile summary or explain responsibilities in their role — so you can highlight your skills in the right way to get the job you want.”

Read LinkedIn’s latest Resume Assistant promo here.

Essentially, it allows LinkedIn members access to the summaries, job descriptions, etc. of other members. Once the member provides their industry or target job title, Resume Assistant pulls what is called “insights” from other members’ profiles.

One problem is that it’s not opt-in, it’s opt-out. So, you profile can be accessed by Resume Assistant unless you change some of your settings.

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6 Common LinkedIn Profile Mistakes And How To Easily Fix Them

5 Common LinkedIn Profile Mistakes And How To Easily Fix ThemToday, the majority of recruiters use LinkedIn to source candidates for open positions. That means, every day countless numbers of recruiters are searching LinkedIn profiles. Many of them may be looking for someone just like you.

Unfortunately, most people set up their LinkedIn profile and promptly forget about it. They plan to go back and write the Summary or at least post some descriptions under the job titles. But, they never do.

Without a doubt, one of the most productive things you can do to move your job-search forward it to have robust LinkedIn profile. However, making a few easy updates will help you be found.

#1 Headline

Your LinkedIn headline is valuable real estate. Don’t settle for the default which is your current job title. Don’t waste it with phrases like “Looking for new opportunities.” Use it for something that recruiters will actually search for like your key skills or a branding statement.

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LinkedIn Isn’t Facebook

Although LinkedIn is primarily a business networking site, it’s still considered social media. That’s part of the reason having a profile photo and, with the new user interface, a background photo too.

That said, LinkedIn is not Facebook. Which means your photo needs to be recruiter and employer ready.

Despite this, I often seen inappropriate photos used in LinkedIn profiles.

I don’t mean the obvious mistakes like party photos, although I’ve seen them, it’s photos that people have put some thought into.

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10 Ways To Make Your LinkedIn Profile More Compelling

Standing out is critical in a job search.  Showing recruiters and hiring managers what makes you different, why they should hire you is key. While your resume is a great way to market yourself, LinkedIn offers additional ways to catch a recruiter’s attention.

Yes, a compelling summary and achievement-focused job descriptions are vital. If you’re serious about your job search you should carefully craft your LinkedIn profile or hire a pro to do it for you.

Unfortunately, even the most diligent job seekers often forget to add documents, photos, and media.

There are many things you can add to your LinkedIn profile. Save recruiters and employers time by uploading your resume in Word or PDF format. Got a certification? There’s probably a JPEG for that.

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20 Steps To Better Business Writing

Strong marketing documents can help you get in the door. But, as you know, they are not that easy to write. So, before you spend an hour composing a cover letter, spend ten minutes reading the following proofreading and style tips.

While these guidelines will help with your resume, cover letter, and LinkedIn profile, following them will improve all your written communication.  Always represent yourself in the best possible light.

Here are 20 steps to the write stuff.

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