How To Choose The Right LinkedIn Profile Picture

Despite being a business networking tool, LinkedIn is still considered social media. The “social” in social media is why it’s essential to have a photo.

While some people feel that including a profile photo might open them up to discrimination, there is no way to hide from a potential employer. Sadly, discrimination does exist. However, you can’t prevent an employer from thinking you are too old or too young or too whatever.

The key is to have a recruiter- and employer-ready photo that shows you at your best, business self.

Add Photo Do’s

While a photo taken by a professional is nice to have, it’s not critical. A clean head shot, wearing appropriate attire, and preferably smiling is all that you need.

While you may think that employers will respond to a serious look, studies show that likable people are more apt to be hired and promoted.

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2017 Kickoff – Time To Get Going On Your Job Search

For better or worse, 2016 is over. Time to make 2017 a great year. If one of the ingredients of your great year is a new job, it’s time to get going.

Even if you’re not actively looking, you should make many of these activities part of your life. You should always have your resume ready to go and an ongoing practice of networking.

If you are actively looking, get started on this list today.

Get Ready

First, make sure you resume is recruiter ready. Your resume is your calling card so make sure that it is a marketing document, which clearly demonstrates your value, not a boring employment history. Your resume should convey how you can solve a potential employer’s problems and be presented in an modern format.

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3 LinkedIn Strategies You’re Probably Not Using

24039012_lWhile I occasionally meet someone actively looking for work who doesn’t have a LinkedIn profile, most job seekers are smarter than that. They’ve heard having a LinkedIn profile is important so they spend a few hours putting one together.

Some job seekers make an effort to complete their profile. Most put up a “skeleton” profile that doesn’t include much more than their name, title, employers, and job titles. That’s just not enough.

Putting up a LinkedIn profile with just the basics will not help your job search. Here are 3 LinkedIn strategies that will make your profile more engaging.

Strong Summary

While your resume needs to showcase your qualifications, your LinkedIn profile needs to do double duty. It needs to convey your value and give readers an idea of who you are as a person.

Your Summary is an opportunity to tell your career story in a more personal way. Perhaps, you will want to share the impetus behind what you do or your management philosophy.

Unlike your resume, your LinkedIn profile should be written in the first person. Some resume writers make an effort to infuse your LinkedIn profile with your own words to provide authenticity.  This can be particularly effective in your Summary. (Here are some tips for your Headline)

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How To Modernize Your Job Search

If you haven’t looked for a job in the last decade, or even in the last five years, you will find that things have changed. A lot. While searching employment ads used to be THE way to find a job, today it should be only one component of a job search.

Technological advances have transformed the way people look for work. The best strategy is to take a multipronged approach.

Stop Relying On Ads

Combing the job ads used to be the way you found a job. Today, searching employment ads and applying for jobs online should be only one part of your job-search strategy.  Many jobs are found through networking, online and offline. Schedule at least 2 networking events a month if you’re actively looking for a new opportunity. A referral can sometimes open doors.

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