Protect Your LinkedIn Profile Today

When Microsoft purchased LinkedIn, everyone knew there would be changes. The end of last year, LinkedIn rolled out a big one. It’s called Resume Assistant.

According to LinkedIn, Resume Assistant provides samples from successful professionals that can be used as inspiration for members who want to update their resumes.

“Resume Assistant, provides real examples of how other professionals are describing their work experience — such as how they write their profile summary or explain responsibilities in their role — so you can highlight your skills in the right way to get the job you want.”

Read LinkedIn’s latest Resume Assistant promo here.

Essentially, it allows LinkedIn members access to the summaries, job descriptions, etc. of other members. Once the member provides their industry or target job title, Resume Assistant pulls what is called “insights” from other members’ profiles.

One problem is that it’s not opt-in, it’s opt-out. So, you profile can be accessed by Resume Assistant unless you change some of your settings.

Continue Reading →

Easy Ways To Make A Better First Impression

You’ve heard the saying “you never get a second chance to make a first impression.” That’s particularly true during your job search

Certainly, having the right skills, experience, and, in some cases, education is essential. However, recruiters and employers may not notice if you don’t make a good first impression.

Good enough to make them want to learn more.

Recruiters and employers meet you different ways. It might be when they receive your resume. It might be when they view your profile on LinkedIn. Since you have no way of knowing, it’s important to cover all fronts.

Replacing your task-focused resume and bare-bones LinkedIn profile will certainly make you more marketable. (Think achievements-based, strategically written resume and robust, optimized LinkedIn profile.)

In the meantime, there are a few simple steps you can take to make a better first impression.

Continue Reading →

4 Ways To Increase Your LinkedIn Connections

LinkedIn connections are valuable for several reasons. Building your connections expands your network. Having a larger network means you have more 2nd degree connections which gives you the opportunity to view a lot more profiles.

And maybe more importantly, it allows a lot more people to view your profile as well.

For example, potential employers who might want to learn more about you.

Another reason to increase your number of connections is perception. If you work in sales, marketing, or public relations, for example, potential employers will be looking at the size of your network. If you have 154 connections on LinkedIn they may wonder how much of a network you actually have.

So how can you build your LinkedIn network?

Continue Reading →

How To Choose The Right LinkedIn Profile Picture

Despite being a business networking tool, LinkedIn is still considered social media. The “social” in social media is why it’s essential to have a photo.

While some people feel that including a profile photo might open them up to discrimination, there is no way to hide from a potential employer. Sadly, discrimination does exist. However, you can’t prevent an employer from thinking you are too old or too young or too whatever.

The key is to have a recruiter- and employer-ready photo that shows you at your best, business self.

Add Photo Do’s

While a photo taken by a professional is nice to have, it’s not critical. A clean head shot, wearing appropriate attire, and preferably smiling is all that you need.

While you may think that employers will respond to a serious look, studies show that likable people are more apt to be hired and promoted.

Continue Reading →

2017 Kickoff – Time To Get Going On Your Job Search

For better or worse, 2016 is over. Time to make 2017 a great year. If one of the ingredients of your great year is a new job, it’s time to get going.

Even if you’re not actively looking, you should make many of these activities part of your life. You should always have your resume ready to go and an ongoing practice of networking.

If you are actively looking, get started on this list today.

Get Ready

First, make sure you resume is recruiter ready. Your resume is your calling card so make sure that it is a marketing document, which clearly demonstrates your value, not a boring employment history. Your resume should convey how you can solve a potential employer’s problems and be presented in an modern format.

Continue Reading →

3 LinkedIn Strategies You’re Probably Not Using

24039012_lWhile I occasionally meet someone actively looking for work who doesn’t have a LinkedIn profile, most job seekers are smarter than that. They’ve heard having a LinkedIn profile is important so they spend a few hours putting one together.

Some job seekers make an effort to complete their profile. Most put up a “skeleton” profile that doesn’t include much more than their name, title, employers, and job titles. That’s just not enough.

Putting up a LinkedIn profile with just the basics will not help your job search. Here are 3 LinkedIn strategies that will make your profile more engaging.

Strong Summary

While your resume needs to showcase your qualifications, your LinkedIn profile needs to do double duty. It needs to convey your value and give readers an idea of who you are as a person.

Your Summary is an opportunity to tell your career story in a more personal way. Perhaps, you will want to share the impetus behind what you do or your management philosophy.

Unlike your resume, your LinkedIn profile should be written in the first person. Some resume writers make an effort to infuse your LinkedIn profile with your own words to provide authenticity.  This can be particularly effective in your Summary. (Here are some tips for your Headline)

Continue Reading →

How To Modernize Your Job Search

If you haven’t looked for a job in the last decade, or even in the last five years, you will find that things have changed. A lot. While searching employment ads used to be THE way to find a job, today it should be only one component of a job search.

Technological advances have transformed the way people look for work. The best strategy is to take a multipronged approach.

Stop Relying On Ads

Combing the job ads used to be the way you found a job. Today, searching employment ads and applying for jobs online should be only one part of your job-search strategy.  Many jobs are found through networking, online and offline. Schedule at least 2 networking events a month if you’re actively looking for a new opportunity. A referral can sometimes open doors.

Continue Reading →