How much do you know about a company before you apply for a job?
When I was recruiting, I always asked potential candidates if they were familiar with the company during my screening call.
The smart ones said, yes and went on to tell me what they knew.
The lazy ones said no.
Not a good sign.
When you’re competing for a job, one of the things many employers will ask is “why do you want to work here?”
If you don’t know anything about the company what can you say?
One of the keys to being successful during job interviews is to research companies in advance and prepare a few responses to questions like “what do you know about us?” and “how did you find this job?” and, the inevitable, “why do you want to work here?”
Imagine you’re interviewing with Amazon.
Since the company is a household name and you’ve probably shopped with them often, you might think you know a lot about the company. You might not bother to do your research.
Here’s why that would be a mistake on your part.