Can You Answer This Key Question?

Some people go into interviews and wing it. Others prepare ahead of time. Usually this includes researching the company and planning responses for commonly asked interview questions.

Questions like “what is your greatest weakness?” and “where do you see yourself in 5 years?”

But, there’s one key question they often don’t prepare to answer.

“Why do you want to work for us?”

When I was recruiting, I always asked candidates if they knew anything about the company. The smart ones would tell me a few things they learned while researching the company. Things they liked, that made them want to work there.

The unprepared would say “no” and just leave it at that.

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2017 Kickoff – Time To Get Going On Your Job Search

For better or worse, 2016 is over. Time to make 2017 a great year. If one of the ingredients of your great year is a new job, it’s time to get going.

Even if you’re not actively looking, you should make many of these activities part of your life. You should always have your resume ready to go and an ongoing practice of networking.

If you are actively looking, get started on this list today.

Get Ready

First, make sure you resume is recruiter ready. Your resume is your calling card so make sure that it is a marketing document, which clearly demonstrates your value, not a boring employment history. Your resume should convey how you can solve a potential employer’s problems and be presented in an modern format.

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How To Modernize Your Job Search

If you haven’t looked for a job in the last decade, or even in the last five years, you will find that things have changed. A lot. While searching employment ads used to be THE way to find a job, today it should be only one component of a job search.

Technological advances have transformed the way people look for work. The best strategy is to take a multipronged approach.

Stop Relying On Ads

Combing the job ads used to be the way you found a job. Today, searching employment ads and applying for jobs online should be only one part of your job-search strategy.  Many jobs are found through networking, online and offline. Schedule at least 2 networking events a month if you’re actively looking for a new opportunity. A referral can sometimes open doors.

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2016 Job Search Kickoff

38162388_sThere are a lot of things you should do before you begin a job search. Redo your resume. Work on your LinkedIn profile. Create a list of target employers. Research yourself online.

They are all important.

But, before you do anything, you need to decide what you want to do.

This is critical for several reasons.

First, your resume should be targeted towards a particular job. Why?  Because it’s just as important to know what to leave out as it is to know what to include on your resume.

Let’s say you want to work in marketing, but your last few jobs haven’t had “marketing” in the title. It’s important to focus on the things you did that were “marketing” related. For example, maybe you worked on the company newsletter or were involved in community outreach. Many of the skills you used, like writing, giving presentations, and developing an outreach plan, might help you secure a marketing position.

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