The Reason Your Resume Isn’t Generating (The Right) Calls

9553433_s (1)One of the biggest differences between a resume or LinkedIn profile written by a professional and one that you write for yourself is that professional writers begin by developing a strategy. This strategy helps them decide what information will be included in your resume and how it will be presented.

Perhaps the best way to illustrate what I mean by strategy is to provide an example that demonstrates a lack of strategy. Otherwise known as how most people create their career documents.

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Do You Have A “Tombstone” Resume?

The best resumes, the ones that will get a hiring manager’s attention, are marketing documents. They are designed to sell you (the product) to a potential employer (the buyer).

They are not laundry lists of responsibilities. They are not boring employment histories. They don’t include every job you’ve ever had or every single thing you’ve done during your career.

That style of resume is sometimes called a “Tombstone” resume because it is directed towards the past, not the future.

Your future.

When you’re putting together your resume keep these 5 things in mind.

1) Your resume is a marketing tool. It’s not an employment history or a job application. While you should never lie or succumb to gross exaggeration, you should also frame the content in a way that sells you to a potential employer.

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