What A Personal Brand Is (And Why You Need One)
Personal branding is a popular concept promoted by marketers, public relations specialists and, more recently, career professionals. Countless articles have been written on the subject. A recent Google search turned up about 353 million results.
Still, questions abound.
- What is a personal brand?
- Why is it important?
- How do I develop one?
While there is no pat answer, there’s substantial evidence that a strong personal brand can boost your job search and positively impact your career.
What A Personal Brand Is
Your personal brand is how others perceive you. As entrepreneur Gary Vaynerchuk notes in a 2019 article about personal branding, “Your personal brand is your reputation. And your reputation in perpetuity is the foundation of your career.”