Good recruiters don’t just place employment ads and wait. They go out and find candidates.
First, recruiters know that most of the people who respond to ads are not remotely qualified. They don’t want to waste their time.
Second, recruiters know that passive candidates and those casually looking are not regularly reading job ads. Yes, they might be open to a great opportunity, but they’re not actively looking.
Third, recruiters know that the chances are slim that someone who works for their employer’s competitor will respond to an ad. These people need to be found and enticed.
While there are many ways to find candidates, most recruiters turn to LinkedIn. Many spend hours setting up LinkedIn searches and combing through the results.
I certainly did when I was a recruiter.
Even if you’re not actively looking, you need to have a LinkedIn profile that will help recruiters find you.