If you’re looking for a new opportunity or potential clients, you need to be on LinkedIn. At this writing, there are 850 million members in 200 countries around the globe, according to LinkedIn stats.
So that means while LinkedIn is full of opportunities, it’s also a big, noisy place. One of the best ways to stand out is with a profile video. Uploading a profile video, which plays silently for three seconds when someone clicks on your profile, gives people the chance to “meet” you: to learn a bit about who you are and what you do.
We’ve all heard the adage that people prefer to hire and work with people they know, like and trust. Creating a LinkedIn profile video can help move the getting-to-know-you process forward.
This feature was first rolled out in 2021 as Cover Story. It was updated and renamed Profile Video in early 2022. The change included providing stats on how many people have viewed your video.
Despite being widely available, many members still haven’t uploaded a profile video. They’ve decided to pass on a feature that can help them immediately stand out.
Most recruiters and hiring managers are sourcing candidates on social media, particularly LinkedIn. In fact, 53% of recruiters said they found the highest quality candidates on Linkedin when responding to Jobvite’s 2021 Recruiter Nation Survey. This is great news if you have a robust, optimized LinkedIn profile.
As a recruiter I spent hours on LinkedIn sourcing candidates, often scrolling through 500+ possible matches. Some were easily eliminated due to missing or inappropriate photos. My all-time favorite unsuitable photo is the woman wearing a wedding gown, veil, and all.
Potential candidates fell into 2 categories:1) Yes, contact them immediately and 2) they might be a possibility. The one thing that consistently moved candidates from maybe to yes was if it was easy to contact them.
The point is, don’t make the mistake of thinking if recruiters want to contact you they will track you down or use an InMail. Unless they think you are a perfect candidate, they may not. You can increase your odds by making it easy for them by including contact information on your LinkedIn profile.
Like most of my colleagues, I tell my clients that having a photo on their LinkedIn profile is essential. For one thing, it improves your visibility. Profiles with profile pictures can get up to 21 times more views than profiles without them, according to LinkedIn.
A strong, engaging profile photo can help you get a job or land new clients. It’s the first thing recruiters see when searching LinkedIn for potential candidates. It’s the first thing people who’ve been given your name see when they visit your profile to learn more about you. If you don’t have a photo, most people will wonder why.
Your LinkedIn profile represents you on the business world stage. So, it’s important to post a headshot with a professional yet approachable look. While “professional” varies by industry, smiles are universal.
While I know all this and preach it to my friends and clients, I was surprised at the impact things like a photo’s background had on people’s opinions. Although, I’m not big on sharing photos of myself, I thought providing this example was worth it.
Some people go into interviews and wing it. Others prepare ahead of time. Usually this includes researching the company and planning responses for commonly asked interview questions.
Questions like “what is your management style?” and “where do you see yourself in 5 years?”
But, there’s one key question they often don’t prepare to answer.
“Why do you want to work here?”
When I was recruiting, I always asked candidates if they knew anything about the company. The smart ones would tell me a few things they learned while researching the company. Things they liked, that made them want to work there.
The unprepared would say “no” and leave it at that.
After 2 plus years, in-person networking events are back. While you may not find pre-pandemic crowds yet, attending these events is an important part of the job-search process.
The truth is that people like to do business with people they know, like, and trust. This philosophy extends when it comes to filling open positions. It’s one of the reasons that companies have employee referral programs.
It’s also one of the reasons you should have been attending virtual events, and have to ease back into in-person. There are many networking opportunities out there.
If you’re looking for a new opportunity industry events are the best way to meet your peers. Attending industry conferences is a great way to meet people at various levels from different parts of the country.
I get a lot of questions about recruiters. The most often asked question is who the recruiter works for. The short answer is the recruiter isn’t working for you.
While, someone who’s out of work recently told me it’s cruel to say this, it’s true.
Retained and contingency recruiters work for the one who pays them. And that’s the employer.
Retained recruiters are paid a fee to find candidates and are generally paid whether the employer hires them or not. Contingency recruiters are paid only if the employer hires one of their candidates. Their fee is a percentage based on the candidate’s first year salary.
Personal branding is a popular concept promoted by marketers, public relations specialists and, more recently, career professionals. Countless articles have been written on the subject. A recent Google search turned up about 353 million results.
Still, questions abound.
What is a personal brand?
Why is it important?
How do I develop one?
While there is no pat answer, there’s substantial evidence that a strong personal brand can boost your job search and positively impact your career.
What A Personal Brand Is
Your personal brand is how others perceive you. As entrepreneur Gary Vaynerchuk notes in a 2019 article about personal branding, “Your personal brand is your reputation. And your reputation in perpetuity is the foundation of your career.”
Do one thing every day that scares you. — Eleanor Roosevelt
It’s not easy to step out of our comfort zone and do something that scares us.
But, the only way to make those scary things less scary is to step up and do the things we’re afraid of.
I speak from experience.
Although most people wouldn’t know it, I’m an introvert. I used to be one of those who stood alone at networking events too shy to introduce myself. Two decades later, chatting with strangers is pretty easy.Read more