04 Dec
Unlock Thought Leadership: A Guide To Content Creation On LinkedIn
If you want to differentiate yourself from the millions of others on LinkedIn, developing a reputation as a thought leader should be one of your strategies. If you’re new to LinkedIn or just new to the idea of engaging with other members, the easiest way to begin is by commenting on other people’s posts.
Engagement doesn’t mean scrolling madly through your feed, adding comments like “great post!” or “Love it!” That’s people who race around networking events, handing their business cards to every stranger because they just lost their job. Not a good look.
When people like me talk about “commenting,” they mean sharing at least 5-6 words that indicate you at least read the post. Sharing a few lines about why you liked the post is better. Providing insights that add to the conversation is better still.
Once you’ve got your footing, it’s time to begin creating and sharing content.
LinkedIn supports several options based on your purpose and comfort zone.
There are several content options. LinkedIn supports a variety of content that you can use based on your purpose and comfort zone. Text posts can be short or long, depending on the time you want to spend. Articles like this, sometimes referred to as long-form posts, are used to delve more deeply into a topic.