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  • Brand How Do People Perceive You
    15 Jul

    What A Personal Brand Is (And Why You Need To Develop Yours)

    Career Advancement / Job Search / Personal Brand

    Personal branding is a popular concept promoted by marketers, public relations specialists and, more recently, career professionals. Countless articles have been written on the subject. A recent Google search turned up about 353 million results.

    Still, questions abound.

    • What is a personal brand?
    • Why is it important?
    • How do I develop one?

    While there is no pat answer, there’s substantial evidence that a strong personal brand can boost your job search and positively impact your career.

    What A Personal Brand Is

    Your personal brand is how others perceive you. As entrepreneur Gary Vaynerchuk notes in a 2019 article about personal branding, “Your personal brand is your reputation. And your reputation in perpetuity is the foundation of your career.”

    Read more

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    • Resume FAQs
      • Resume FAQs
      • Executive Resume Writing
      • How To Choose The Best Executive Resume Writer
      • Resume Writing Certifications
    • About
      • About Annette Richmond
      • Testimonials
    • Services
      • Executive Resume, LinkedIn Profile, and Career Document Packages
      • A La Carte – Resumes, LinkedIn Profiles, and more
      • Resume Distribution Service
      • Find A Job Faster – Webinars
      • Workshops and Training
      • Self Guided Career Tools
      • Free Career Tools
    • Resume Samples
    • Speaking
      • Book Annette to Speak
    • Media
      • Smarter Career Moves Podcast
      • Smarter Career Moves LinkedIn Live Shows
      • Media Mentions
    • Blog

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