5 Ways To Tap Into The Hidden Job Market

You’ve probably heard that many jobs aren’t advertised. That’s true. And even when jobs are advertised, candidates who come in as a referral have a better chance of landing the job. As the adage goes: People like to hire people they know and like.

So the best way to find a new opportunity is to have a strong, robust network. People who can help get your resume in front of your target employers. People who will think of you when the type of position you’re looking for opens.

Here are 6 ways to tap into that hidden job market.

#1 Target Employers

Yes, applying to jobs online should be 1 part of your job search. However, sitting at the computer all day responding to online jobs is not the most effective way to conduct a job search. Before you begin your job search, create a list of 10 to 15 target employers.

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Why Business Cards Belong In Your Job-Search Toolbox

networking eventWhenever I speak to a group of job seekers the first question I ask is “How many of you have a resume?” Almost every hand goes up. Great. The second question is “How many of you have a business card?” Only a few hands go up. Not so great.

Unfortunately, many job seekers, don’t realize that when used correctly business cards can be an important marketing tool. When used incorrectly, not so much.

About a year ago, I attended a networking event sponsored by my local SHRM. Most of the attendees were in human resources. Not surprisingly, there were many job seekers there as well.  Smart move. There’s no better place to meet people working in HR than at an HR event.

When I arrived, I spent some time chatting with a recently laid-off woman who was looking for a position in HR. As we said goodbye, I asked her for her business card. She said since she was out of work she didn’t have a “business card” per se. She then proceeded to apologetically hand me a card for the small jewelry business she was running on the side. Obviously, it had nothing to do with her job-search objectives.

Big mistake.

If you’re unemployed, or even if you’re not, it’s a good idea to have business cards. Business cards are essential for networking events and job fairs. First, you need to provide a way for people to contact you. Second, you need to have a way for them to remember you. Finally, if you’re currently employed you need to give people a way to contact you outside of your office.

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