Are you concerned about biases and discrimination?

Despite laws and regulations, discrimination of all kinds is out there.

If you’re looking for a job, the employer might think you’re too old, too young, or too diverse, or not diverse enough.

Or a potential employer or client might not hire you because they don’t feel like you’re a good fit.

There’s something about you that they don’t like. Maybe something they can’t put their finger on.

Of course, they might feel an instant connection to you, and the uncomfortable feelings might be yours.

So I want to share something I learned about as a recruiter.

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Want more people to contact you on LinkedIn? Make it EASY for them.

Many people think that if someone wants to contact them, they’ll simply send an InMail.

Maybe they will; maybe they won’t.

Relying On InMail

When I was a recruiter, I spent hours on LinkedIn searching for candidates to fill open positions.

If I found a candidate who looked like they were perfect for our client’s job, I would send them an InMail and track down their email address just to make sure.

But, not if they were a “maybe.”
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Do you send your resume out just hoping for the best?

Do you share it with friends with the caveat that you just threw it together?

I’ve looked at thousands of resumes. Many potential clients I talk to today think their resume is “not too bad, probably needs a little tweaking.”

When I look at their resume from the perspective of a personal brand strategist and former recruiter, I see a resume that’s rubbish.

Long boring lists of duties and responsibilities, highlighted as achievements.

✔️ Developed and managed marketing campaigns for key clients . . .

✔️ Managed organizational functions for the largest global . . .

✔️ Worked closely with leadership on corporate communications . . .

Time to change that.

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LinkedIn provides many opportunities for you to sell yourself to recruiters, employers, and potential clients.

But LinkedIn is only a tool. It’s up to you to use it to your best advantage.

Unfortunately, most people don’t use LinkedIn’s features to their best advantage.

When it comes to your profile:

🔹Does it have LinkedIn’s default Profile Banner?

🔹Is your Headline your current position (LinkedIn’s default)?

🔹Do you have 1 or 2 paragraphs in your About section, maybe talking about your employer?

🔹Do you ever comment on anyone’s posts, let alone write your own?

If you haven’t updated your Headline or written your About section because you don’t know the parameters and character counts LinkedIn supports, now you have no more excuses.

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𝗗𝗼 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝗮 𝘀𝗸𝗲𝗹𝗲𝘁𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗽𝗿𝗼𝗳𝗶𝗹𝗲? 𝗜’𝗺 𝗮𝗹𝘄𝗮𝘆𝘀 𝘀𝘂𝗿𝗽𝗿𝗶𝘀𝗲𝗱 𝗮𝘁 𝘁𝗵𝗲 𝗻𝘂𝗺𝗯𝗲𝗿 𝗼𝗳 𝗽𝗲𝗼𝗽𝗹𝗲 𝘄𝗵𝗼 𝗱𝗼.

Skeleton profiles are not only filled with missed opportunities to sell yourself to employers or potential clients. They make you look unsavvy. And who wants to hire someone who’s unsavvy?

Robust profiles tell people what you do AND why you do it. On the other hand, Skeleton profiles provide company names, job titles, and little else.

𝗦𝗞𝗘𝗟𝗘𝗧𝗢𝗡 𝗣𝗥𝗢𝗙𝗜𝗟𝗘

🔹 Headline – LinkedIn’s “default” headline, which is your current position

🔹 About section – A few lines that provide little information might even focus on your employer instead of you.

🔹 Experience – Job titles, maybe a few lines about what you did for your employers or clients.

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The only time most people think about their resume is when they’re looking for a new opportunity with a different employer. But, that’s not the case. A winning resume can increase your odds of success when applying for an internal promotion.

If you’re competing with outside candidates, you already have one thing going for you. You’re already there. When you have a history with the employer, they don’t have to worry whether or not you’re a culture fit.

Hopefully, you also know some, if not all, of the players which might include the hiring manager, the HR team, and anyone else with influence.

That said, you still need to sell yourself to get the job.

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After two years of virtual everything, in-person events are back. I’m headed to 2 holiday networking events this week. It’s the first time I’ll be going to a local industry event in over two years. I’m excited and a bit nervous.

Most people I talk to say they hate networking events. They feel awkward and uncomfortable. They are tired of boring conversations. And they feel like they never met anyone anyway.

If that’s you, I’m going to help you change that right now.

CHANGE YOUR ATTITUDE

Let’s start with attitude. A lot of people don’t like networking because they think of it as transactional. They are going to an event to ask people for help.

Wrong attitude.

A better attitude, go to events to meet people, and think about how you can help them.

While walking into a room of strangers who seem to all be friends isn’t easy for most of us. There are many ways to make it easier, even fun.

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Some think the idea of having a personal brand is something new. It’s not. I first read a book about personal branding almost 20 years ago. Fast Company published an article about personal branding—”The Brand Called You” by Tom Peters—in 1997. Whether you realize it or not, you already have a personal brand. It’s what people say and think about you when you’re not around. You probably think of it as your reputation.

Everything you say and do in person and online affects your personal brand. As your face to the business world, your LinkedIn profile contributes to that. You’re missing opportunities if you’re not using your profile banner and Featured and Professional Experience sections to boost your brand.

I’m surprised how many LinkedIn profiles still have LinkedIn’s default background image. The current two-tone grey and cream default background is more subdued than the previous shades of LinkedIn blue with connected dots. Still, it’s ineffective. Not uploading a background image makes your profile, and by extension, you, look generic.

Stock images of cityscapes, landscapes, etc., that I’ve seen many people use on their profiles are better than LinkedIn’s default. If you decide to use stock images, look for photos that are related to your business, career or industry in some way. And make sure to purchase the rights to use them. Otherwise, you could be liable for copyright infringement.

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If you want to differentiate yourself from the millions of others on LinkedIn, developing a reputation as a thought leader should be one of your strategies. If you’re new to LinkedIn or just new to the idea of engaging with other members, the easiest way to begin is by commenting on other people’s posts.

Engagement doesn’t mean scrolling madly through your feed, adding comments like “great post!” or “Love it!” That’s people who race around networking events, handing their business cards to every stranger because they just lost their job. Not a good look.

When people like me talk about “commenting,” they mean sharing at least 5-6 words that indicate you at least read the post. Sharing a few lines about why you liked the post is better. Providing insights that add to the conversation is better still.

Once you’ve got your footing, it’s time to begin creating and sharing content.

LinkedIn supports several options based on your purpose and comfort zone.

There are several content options. LinkedIn supports a variety of content that you can use based on your purpose and comfort zone. Text posts can be short or long, depending on the time you want to spend. Articles like this, sometimes referred to as long-form posts, are used to delve more deeply into a topic.

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If you’re looking for a new opportunity or potential clients, you need to be on LinkedIn. At this writing, there are 850 million members in 200 countries around the globe, according to LinkedIn stats.

So that means while LinkedIn is full of opportunities, it’s also a big, noisy place. One of the best ways to stand out is with a profile video. Uploading a profile video, which plays silently for three seconds when someone clicks on your profile, gives people the chance to “meet” you: to learn a bit about who you are and what you do.

We’ve all heard the adage that people prefer to hire and work with people they know, like and trust. Creating a LinkedIn profile video can help move the getting-to-know-you process forward.

This feature was first rolled out in 2021 as Cover Story. It was updated and renamed Profile Video in early 2022. The change included providing stats on how many people have viewed your video.

Despite being widely available, many members still haven’t uploaded a profile video. They’ve decided to pass on a feature that can help them immediately stand out.

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