Want more people to contact you on LinkedIn? Make it EASY for them.

Many people think that if someone wants to contact them, they’ll simply send an InMail.

Maybe they will; maybe they won’t.

Relying On InMail

When I was a recruiter, I spent hours on LinkedIn searching for candidates to fill open positions.

If I found a candidate who looked like they were perfect for our client’s job, I would send them an InMail and track down their email address just to make sure.

But, not if they were a “maybe.”
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Do you send your resume out just hoping for the best?

Do you share it with friends with the caveat that you just threw it together?

I’ve looked at thousands of resumes. Many potential clients I talk to today think their resume is “not too bad, probably needs a little tweaking.”

When I look at their resume from the perspective of a personal brand strategist and former recruiter, I see a resume that’s rubbish.

Long boring lists of duties and responsibilities, highlighted as achievements.

✔️ Developed and managed marketing campaigns for key clients . . .

✔️ Managed organizational functions for the largest global . . .

✔️ Worked closely with leadership on corporate communications . . .

Time to change that.

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I can’t count the number of times I’ve seen someone describe themselves as a team player on their resume. I can say it’s way too many.

However, descriptors like team-player and out-of-the-box thinker make hiring managers cringe according to a 2021 CareerBuilder survey* of hiring managers and human resources pros.

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You may get away with updating the resume you’ve had since college or hastily putting together a resume on your own early in your career. However, once you reach the executive level or are targeting senior executive roles, you need a results-driven executive resume that tells a powerful career story.

The Career Ladder Myth

Most people think of climbing a career ladder. But the career ladder is a myth. It’s a career pyramid. Competition isn’t as tough for early careerists or even mid-level managers because there are a lot of jobs at those levels. As you move into Director, VP, SVP, and the C-Suite roles, however, there are not as many jobs.

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People like to hire, work with, work for, etc. people they know and like. The best way to have a wide circle of people who can recommend or refer you for whatever is to have a wide circle of people who know, like, and understand the value you bring.

Networking on business and social platforms like LinkedIn and, more recently, Clubhouse is a wonderful way to expand your circle. But as in-person networking resumes, it’s time to start preparing for that as well.

For many, in-person networking events means stepping out of our comfort zone. Stepping into a room full of strangers can be a little scary. If we’re fine with that, we may not be quite sure what to do when we get there.

While reading this may not make you eager to sign up for an association dinner, mastering the following techniques can help you become more comfortable and, as a result, become a better connector.

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Choosing a career is a big decision. A decision that should involve more than thumbing through a book or newspaper and picking a job that sounds kind of interesting.

While your next job will probably not be your last job, you will be spending many hours each week at the office. If you’re working full-time you will be spending more time with your co-workers than with your family.

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