Resume Not Getting Results? Time To Turn Your Boring Employment History Into A Marketing Tool
Do you send your resume out just hoping for the best?
Do you share it with friends with the caveat that you just threw it together?
I’ve looked at thousands of resumes. Many potential clients I talk to today think their resume is “not too bad, probably needs a little tweaking.”
When I look at their resume from the perspective of a personal brand strategist and former recruiter, I see a resume that’s rubbish.
Long boring lists of duties and responsibilities, highlighted as achievements.
✔️ Developed and managed marketing campaigns for key clients . . .
✔️ Managed organizational functions for the largest global . . .
✔️ Worked closely with leadership on corporate communications . . .
Time to change that.
The Power Of Doing One New Thing
Do one thing every day that scares you. — Eleanor Roosevelt
It’s not easy to step out of our comfort zone and do something that scares us.
But, the only way to make those scary things less scary is to step up and do the things we’re afraid of.
I speak from experience.
Although most people wouldn’t know it, I’m an introvert. I used to be one of those who stood alone at networking events too shy to introduce myself. Two decades later, chatting with strangers is pretty easy.Read more
“Nice Girls” Don’t Get Ahead. Strong Women Do.
Although I started my resume writing business in 2014, I’ve been in the career field over 2 decades. Over the years, I’ve read a lot of business books. Some books provide practical advice. Some provide inspiration. A few provide both.
As editor of career intelligence, The Savvy Careerist’s Resource, I had the chance to read the (then) recently published Nice Girls Don’t Get the Corner Office: Unconscious Mistakes Women Make That Sabotage Their Careers by Lois P. Frankel, PhD. It was the revised edition of the New York Times best seller Nice Girls Don’t Get the Corner Office: 101 Unconscious Mistakes Women Make which was published a decade before.
I saw myself on many of the pages. Besides practical advice the book is peppered with stories from Frankel’s coaching practice which provide real-life lessons.
As the title suggests, the book is set up as series of mistakes to avoid followed by coaching tips that can be implemented immediately. When I was offered the opportunity to interview Dr. Frankel, I jumped at the chance.
Want To Get Promoted? Up Your Game.
The proverb “all things come to those who wait” was meant to instill patience. The truth is, “everything comes to him who hustles while he waits,” attributed to Thomas Edison, is a better remembrance for those who want to get ahead in their career.
The days of getting promoted because you’ve been warming a chair for X number of years are over.
Today, you need to position yourself for advancement actively.
Build and Nurture Your Network
Whether you’re an executive or a young careerist, it’s easier to move ahead when you have help. Most people think of building a network as making external connections. However, establishing relationships within your organization is equally important, particularly if you’re angling for a promotion.
Attending industry events is a great way to meet new people; however, don’t forget about the people you work with now. Go beyond the company’s holiday party, take advantage of opportunities to meet colleagues at all levels. Work on the company newsletter or volunteer to help with the next event or participate in the “whatever” drive.
Get to know colleagues at all levels. Turn acquaintances into friends over lunch or dinner. I have too many friends, said no one ever.
How To Create A Career Path (And Why You Should)
Working at something you’re passionate about doesn’t automatically lead to job satisfaction. A large paycheck alone won’t necessarily make you happy at work either. It turns out, being on a career path with opportunities to move forward is almost as coveted as getting a raise.
The majority of professionals of all ages, responding to a 2019 CNBC/survey Monkey* online poll, said that more training or learning opportunities would most improve their job satisfaction after a higher salary. Having more paid time off came in second, and a more flexible schedule was third.
The survey noted that dissatisfied workers are more likely to cite a lack of career advancement than not feeling well compensated. “Four in 10 workers give their companies a negative rating on how well they help their employees advance their careers,” said Jon Cohen, SurveyMonkey Chief Research Officer.
How to Communicate More Effectively with Introverts (And Extroverts)
Being able to communicate effectively becomes essential as you rise in your career. Any team you manage will include members with vastly different communication styles. The department heads and Board members you may work with do as well.
Sadly, most of us think of communication as output—speaking, writing, instructing, explaining, etc. We forget about the flipside, input, or listening. But we can change that.
As a vocational counselor, I learned about the Myers-Briggs Type Indicator (MBTI), which helps determine career satisfaction based on a person’s personality type. As a former psych student, I was intrigued. I read more about the MBTI and became certified to administer it as well.
Today, the MBTI is used by more than 88% of Fortune 500 companies for “people growth,” according to The Myers-Briggs Company, which publishes the assessment.
One of the most significant benefits I’ve found is that it can help people understand their communication style and others’ communication style. Here are a few things I learned about how we interact from Type theory.
How To Establish Yourself As A Thought Leader
A tight job market means tougher competition. People who hadn’t considered moving a couple of years ago are passively looking. Those casually looking have transitioned from passive to active job seekers.
Today, standing out from your competition is essential.
If you’re a senior executive or pursing those roles, one of the best strategies is to have others see you as an authority in your industry, a thought leader.
One way to be recognized as a thought leader is to share knowledge with your community.
Fastest (And Easiest) Way To Boost Your Confidence
One thing that can change your career, even your life is to always be open to new ideas. But, that’s not exactly what this post is about. If you’re a Grey’s Anatomy fan you already know this secret, if you’re not here goes.
A couple of years ago, I was watching Grey’s Anatomy, the episode was the climax of a protracted storyline about a gifted surgeon with a massive brain tumor. Despite many other surgeons saying the tumor was inoperable, chief neurosurgeon Amelia Shepard, not to be confused with her brother McDreamy, has determined that she can take on the job.
Right before the surgery, Shepard’s intern finds her standing in the Superhero pose. Head high. Chest out. Hands at her waist. Just like Superman. Amelia explains that standing like that gives her confidence and the scene ends with the two of them standing side-by-side looking like they can take on the world.
Well, that’s fine for TV but does it work in the real world?
The answer is yes.
How To Turn A Probable No Into A Yes
Successful business people know it’s important to know your audience.
That’s why career professionals advise their clients to research the company and those who you’ll be meeting before every job interview.
As a former recruiter, I know that most people don’t bother.
Questions about what candidates know about the company were often met with vague generalities or an outright “nothing really.”
The truth is knowing your audience can make the difference between a probable no and a resounding yet.
My favorite example is from the movie Hidden Figures about 3 African-American women who served vital roles NASA during the early years of the space program.
Are You Missing What’s Right In Front Of You?
If you’re feeling stuck in your job search, it might be time to take a fresh look. This may mean changing your perspective, stepping in a little closer or taking a step back. It may mean considering the idea of doing things a different way.
I read a lot of books. Not a lot of fiction. Primarily books that will help me improve my services or help me improve myself. Right now, I’m reading a book on mindfulness by Joseph Goldstein cofounder of the Insight Meditation Society.
In the beginning of chapter six, I came across a passage that particularly caught my attention. It immediately resonated with me and I thought it would do the same for people who are frustrated in their job-search efforts.