There are hundreds, if not thousands, of articles on executive resume do’s and don’ts.

Make sure there are no misspelled words or typos, Take out the Objective Statement. Put in a Summary Statement. Don’t forget to include complete contact information.

I’ve probably written over a dozen myself.

However, there is one executive resume mistake that many job seekers make without realizing. It’s an error that can raise questions with a potential employer. I don’t see many posts about this, although it’s one of the easiest errors to avoid.

The mistake is inconsistency.

Consistency Matters

Your first introduction to 99% of recruiters and potential employers is either your resume or LinkedIn profile. If a recruiter sourcing you LinkedIn likes what he or she sees they will contact you and ask for your resume. If you send in a resume, an interested recruiter or potential employer will check out your LinkedIn profile.

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You may get away with updating the resume you’ve had since college or hastily putting together a resume on your own early in your career. However, once you reach the executive level or are targeting senior executive roles, you need a results-driven executive resume that tells a powerful career story.

The Career Ladder Myth

Most people think of climbing a career ladder. But the career ladder is a myth. It’s a career pyramid. Competition isn’t as tough for early careerists or even mid-level managers because there are a lot of jobs at those levels. As you move into Director, VP, SVP, and the C-Suite roles, however, there are not as many jobs.

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Over the years I’ve looked at a lot of resumes. Some are dreadful. Those that are not as bad need work to get a recruiter’s attention. Particularly, once you reach the executive level.

Common Resume Mistakes

While the resumes are lacking in different ways, they all have some combination of the same problems.

Weak Content

Boring task-focused bullets (managed teams, developed new markets, etc.) or tons of metrics (reached 110% of quota, generated $8M revenue) with no story.

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People like to hire, work with, work for, etc. people they know and like. The best way to have a wide circle of people who can recommend or refer you for whatever is to have a wide circle of people who know, like, and understand the value you bring.

Networking on business and social platforms like LinkedIn and, more recently, Clubhouse is a wonderful way to expand your circle. But as in-person networking resumes, it’s time to start preparing for that as well.

For many, in-person networking events means stepping out of our comfort zone. Stepping into a room full of strangers can be a little scary. If we’re fine with that, we may not be quite sure what to do when we get there.

While reading this may not make you eager to sign up for an association dinner, mastering the following techniques can help you become more comfortable and, as a result, become a better connector.

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Do you send cover letters?

How about thank you notes?

If you’re serious about your job search, you should.

I’ve read quite a few posts about cover letters and thank you notes. I’ve written several myself.

If you’re serious about your job search you need to take every opportunity to sell yourself to recruiters and employers.

Yes, an achievement-based resume and compelling LinkedIn profile that demonstrate your value are essential.

But don’t discount the value of cover letters and thank you notes.

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Differentiating yourself from other candidates with similar backgrounds is essential in today’s job market. One way to do that is by creating a portfolio.

Portfolios are not just for creative folks. Wherever your field or industry, a career portfolio can help set you apart.

If you haven’t heard the term, a career portfolio is used to showcase your accomplishments, training, and experience. Your current career level and target position will help determine the contents.

Certainly, if you’re in a creative field, you want to have samples of your work. If you’re an executive a summary of ventures you designed, implemented, and led might prove valuable. Copies of articles and/or white papers you’ve authored can be a good addition too.

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Like most of my colleagues, I tell my clients that having a photo on their LinkedIn profile is essential. For one thing, it improves your visibility. Profiles with profile pictures can get up to 21 times more views than profiles without them, according to LinkedIn.

A strong, engaging profile photo can help you get a job. It’s the first thing recruiters see when searching LinkedIn for potential candidates. It’s the first thing people look at when they click on your profile. If you don’t have a photo, many people will wonder why.

Your LinkedIn profile represents you on the business world stage. So, it’s important to post a headshot with a professional yet approachable look. While “professional” varies by industry, smiles are universal.

While I know all this and preach it to my friends and clients, I was surprised at the impact things like a photo’s background had on people’s opinions. Although, I’m not big on sharing photos of me, I thought sharing this example was worth it.

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The first rule of executive resumes is that Content is KING! No matter how snazzy your resume looks, if your content doesn’t convey value it’s unlikely to generate job interviews.

That said, having a well formatted executive resume infused with color and style can help set you apart from your competition.

When it comes to formatting, the biggest problem with DIY resumes is sloppiness.

This is often seen in inconsistent bullets, employment dates that have migrated across the page, and teeny, tiny or weird fonts that no one can read.

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Today the hiring process often begins with a brief phone screening with a third-party recruiter or HR associate. The employer’s main purpose is to get some basic information: your salary requirements and availability.

The interviewer also is trying to get a sense of who you are and how you might fit into the company culture. Smart candidates use an initial interview as an opportunity to learn more about the employer as well.

In some respects it’s like a first date: each party is evaluating whether or not he or she wants to take the relationship further.

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Over the years, I’ve talked to hundreds, maybe thousands, of people who are looking for a new job. They want growth opportunities or more money. Some of them hate their boss. The common thread is that they all want a change.

As with most things some are more successful than others. The successful ones are the ones who do the work. They don’t spend all day every day in front of the computer browsing job boards. (While that gives you a feeling of accomplishment, it’s not very effective.)

Successful job seekers develop a multipronged job search plan and work it every day.

Here is a basic job search plan that you can adapt to your needs. It’s broken down into job search preparation (PREP) and continuing activities (ONGOING). If you’re actively looking, as in you really want to find a job, follow A activities. If you’re passively looking, you’re open but not in any hurry, P is for you.

#1 TARGET EMPLOYERS

PREP – Create a list of 10 or so Target Employers, these are the companies where you would love to work for whatever reason.  Set up Google alerts for each of them so you’ll know when they are in the news.

ONGOING

Monitor the career pages on their company sites. A = 2-3X a week. P = 1X a week.

Contact friends, family, colleagues, etc. to see who they might know who works for one of your target employers (or any employer who’s ad piques your interest). FYI, your alumni association may be able to help with this too.  A = 2-3X hours a week. P= 1 hour a week.

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