How To Take The Nightmare Out Of Networking
You’ve probably heard about the “hidden” job market. It’s really not some secret place where the jobs are. It’s about the number of jobs that get filled through referrals. And that’s why career professionals talk about networking. Contrary to popular belief, that’s not simply making connections on platforms like LinkedIn, it’s building relationships with people who will think of you when they hear about a job that might interest you.
While job boards have their place, spending all your time applying to jobs online isn’t practical. Neither is expecting recruiters to contact you, even if your LinkedIn profile and other social media profiles are compelling. .
While 65% of recruiters use Linkedin to source candidates, according to the 2021 Jobvite Recruiter Nation Report other platforms have gained popularity. Facebook came in at 68%, Instagram at 46%, and YouTube at 35%. The report also notes that recruiting on TikTok is on the rise.
The majority of recruiters (53%), however, noted they found the highest quality candidates on LinkedIn.
Just remember, recruiters don’t work for you; they work for the employer. They are online looking for candidates to fill specific positions. More precisely, they are looking for a square peg to fit into a square hole. If you are a round peg, you’re out of luck.
Breaking the Barrier of Implicit Bias- Understanding and Overcoming It
Are you concerned about biases and discrimination?
Despite laws and regulations, discrimination of all kinds is out there.
If you’re looking for a job, the employer might think you’re too old, too young, or too diverse, or not diverse enough.
Or a potential employer or client might not hire you because they don’t feel like you’re a good fit.
There’s something about you that they don’t like. Maybe something they can’t put their finger on.
Of course, they might feel an instant connection to you, and the uncomfortable feelings might be yours.
So I want to share something I learned about as a recruiter.
Resume Not Getting Results? Time To Turn Your Boring Employment History Into A Marketing Tool
Do you send your resume out just hoping for the best?
Do you share it with friends with the caveat that you just threw it together?
I’ve looked at thousands of resumes. Many potential clients I talk to today think their resume is “not too bad, probably needs a little tweaking.”
When I look at their resume from the perspective of a personal brand strategist and former recruiter, I see a resume that’s rubbish.
Long boring lists of duties and responsibilities, highlighted as achievements.
✔️ Developed and managed marketing campaigns for key clients . . .
✔️ Managed organizational functions for the largest global . . .
✔️ Worked closely with leadership on corporate communications . . .
Time to change that.
Do You Have A Skeleton LinkedIn Profile? (How’s That Working For You?)
𝗗𝗼 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝗮 𝘀𝗸𝗲𝗹𝗲𝘁𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗽𝗿𝗼𝗳𝗶𝗹𝗲? 𝗜’𝗺 𝗮𝗹𝘄𝗮𝘆𝘀 𝘀𝘂𝗿𝗽𝗿𝗶𝘀𝗲𝗱 𝗮𝘁 𝘁𝗵𝗲 𝗻𝘂𝗺𝗯𝗲𝗿 𝗼𝗳 𝗽𝗲𝗼𝗽𝗹𝗲 𝘄𝗵𝗼 𝗱𝗼.
Skeleton profiles are not only filled with missed opportunities to sell yourself to employers or potential clients. They make you look unsavvy. And who wants to hire someone who’s unsavvy?
Robust profiles tell people what you do AND why you do it. On the other hand, Skeleton profiles provide company names, job titles, and little else.
🔹 Headline – LinkedIn’s “default” headline, which is your current position
🔹 About section – A few lines that provide little information might even focus on your employer instead of you.
🔹 Experience – Job titles, maybe a few lines about what you did for your employers or clients.
Successfully Navigate Your Next Networking Event (Even If You Dread Them)
After two years of virtual everything, in-person events are back. I’m headed to 2 holiday networking events this week. It’s the first time I’ll be going to a local industry event in over two years. I’m excited and a bit nervous.
Most people I talk to say they hate networking events. They feel awkward and uncomfortable. They are tired of boring conversations. And they feel like they never met anyone anyway.
If that’s you, I’m going to help you change that right now.
CHANGE YOUR ATTITUDE
Let’s start with attitude. A lot of people don’t like networking because they think of it as transactional. They are going to an event to ask people for help.
A better attitude, go to events to meet people, and think about how you can help them.
While walking into a room of strangers who seem to all be friends isn’t easy for most of us. There are many ways to make it easier, even fun.
Three Ways To Boost Your Personal Brand On Linked In
Some think the idea of having a personal brand is something new. It’s not. I first read a book about personal branding almost 20 years ago. Fast Company published an article about personal branding—”The Brand Called You” by Tom Peters—in 1997. Whether you realize it or not, you already have a personal brand. It’s what people say and think about you when you’re not around. You probably think of it as your reputation.
Everything you say and do in person and online affects your personal brand. As your face to the business world, your LinkedIn profile contributes to that. You’re missing opportunities if you’re not using your profile banner and Featured and Professional Experience sections to boost your brand.
LinkedIn Profile Banner
I’m surprised how many LinkedIn profiles still have LinkedIn’s default background image. The current two-tone grey and cream default background is more subdued than the previous shades of LinkedIn blue with connected dots. Still, it’s ineffective. Not uploading a background image makes your profile, and by extension, you, look generic.
Stock images of cityscapes, landscapes, etc., that I’ve seen many people use on their profiles are better than LinkedIn’s default. If you decide to use stock images, look for photos that are related to your business, career or industry in some way. And make sure to purchase the rights to use them. Otherwise, you could be liable for copyright infringement.
What A Personal Brand Is (And Why You Need To Develop Yours)
Personal branding is a popular concept promoted by marketers, public relations specialists and, more recently, career professionals. Countless articles have been written on the subject. A recent Google search turned up about 353 million results.
Still, questions abound.
- What is a personal brand?
- Why is it important?
- How do I develop one?
While there is no pat answer, there’s substantial evidence that a strong personal brand can boost your job search and positively impact your career.
What A Personal Brand Is
Your personal brand is how others perceive you. As entrepreneur Gary Vaynerchuk notes in a 2019 article about personal branding, “Your personal brand is your reputation. And your reputation in perpetuity is the foundation of your career.”
Six Tips To Help Increase Your Engagement On LinkedIn, Find A Job, And Advance Your Career
LinkedIn is your face to the business world. It’s often the place recruiters looking for candidates will meet you. It’s the place recruiters and employers who are impressed with your resume will go to learn more about you. While LinkedIn is considered a business platform, it’s important to remember that it’s also a social network. Like many things, you’ll get as much out of LinkedIn as you put into it.