Personal branding is a popular concept promoted by marketers, public relations specialists and, more recently, career professionals. Countless articles have been written on the subject. A recent Google search turned up about 353 million results.
Still, questions abound.
What is a personal brand?
Why is it important?
How do I develop one?
While there is no pat answer, there’s substantial evidence that a strong personal brand can boost your job search and positively impact your career.
What A Personal Brand Is
Your personal brand is how others perceive you. As entrepreneur Gary Vaynerchuk notes in a 2019 article about personal branding, “Your personal brand is your reputation. And your reputation in perpetuity is the foundation of your career.”
LinkedIn is your face to the business world. It’s often the place recruiters looking for candidates will meet you. It’s the place recruiters and employers who are impressed with your resume will go to learn more about you. While LinkedIn is considered a business platform, it’s important to remember that it’s also a social network. Like many things, you’ll get as much out of LinkedIn as you put into it.